Whilst people are making their New Year Resolutions, and institutes are celebrating what 2009 held for theatre listing the best of the best, and even the worse of the worse… I’m looking beyond all of this. We’ve already seen several Hot Tips appearing for theatre in 2010, and with new season announces each week the anticipation for the first big sellers is getting exciting. For me, I’m hoping 2010 will see the start of change in theatre.
So without further hesitation, here are A Younger Theatres’ Hopes for Theatre in 2010…
#1 Continued West End Ticket Sales – Recession was a hot topic on everyone’s lips during 2009. We saw numerous companies go into Administration and disappear off our high streets. Purses and wallets were firmly kept shut, yet somehow the West End saw an increase in ticket sales and remarkably out riding the recession. They say that theatre is a form of escapism and perhaps audiences were inclined to spend their money on musicals and plays to forget their woes. Whatever the reason, let’s hope that 2010 continues with the sales and theatre shows us what it is really made of during finical crisis.
#2 Lighting In The Lime Light – The forgotten talent in theatre. I hope that in 2010 lighting gets the recognition that it readily deserves, that critics take up their pen and paper and focus on how these wonderful shows they are writing about are seen through the designs painstakingly made by lighting designers. It’s as if this area of theatre gets completely lost in the lime light of the actors who are being lit. Lighting is atmospheric, stunning and highly creative – so lets see people talking about it more, instead of leaving it in the dark. (Let’s also hope the lighting puns/jokes stop too… lime light?! What was I thinking?)
#3 Younger People Breaking Through – The very nature of this blog is for myself to have a platform to express my thoughts and feelings on something that I completely adore. I admit wholeheartedly I am young, at 21 years old, and writing about theatre in the best fashion I can. 2009 has taught me that there is a gap within theatre that is slowly being filled with the younger generations, be it through youth theatres gaining greater success, or the new breed of playwrights getting younger. What I hope for though is that we start to see the written form of the younger generations as critics such as myself having a greater platform in discussing both theatre and the arts. We might not have the many years of theatre under our belts like Billington, but we do come with passion and a whole new point of view. 2010, let it be the Year of the Younger Generations!
#4 Internships On Top – The recession might not have dampened ticket sales in the West End but jobs in the arts are drying up, where a single advertisement can get several hundred people applying. 2009 saw the boom in the Internship, something I discuss here. My hopes for 2010 is for Internships to continue with the increasing number of applicants but also to begin to evolve with this demand. Internships allow for much learning, but lets not squash that learning by it becoming the norm. Let 2010 keep Internships on top form.
#5 Ecofriendly Theatre – Our climate is changing, but what are theatres doing about it? The Arcola Theatre is one of the leading theatres in taking the green initiative and adapting their theatre to tackle climate change. I hope that 2010 sees other theatres taking up the greener side of theatre – LED Lights anyone? What more, I’d like to see bigger theatres doing their bit and proposing how they will tackle a more enviromentally friendly theatre for 2010.
#6 Social Media For Better - Phenomenons such as Facebook and Twitter have changed the way theatres are now engaging with their audiences. We saw the first devised opera through the means of Twitter – a great collaboration between audience and the Royal Opera House. Twitter has enabled theatres to tell us more, to give insights into what lies behind the walls, deep in the offices and backstage areas. It has allowed voices to emerge from the depths of theatres. Let’s hope 2010 brings more engagement with audiences through the joys of Social Media, and better improvement on how it is effectively used in marketing campaigns.
#7 The London Fringe Festival – The talk of the town after an announcement was made that there is to be the London Fringe Festival in August 2010. What can I say to this? My hope is simply this: The organisers realise that their attempts at putting on a Fringe Festival in London during August when the Edinburgh Fringe Festival is taking place is barbaric. If they want to make this a success, they have to base their model on something that is not already in place. My hope for 2010 is that this festival either completely flops or completely blows all our minds. Whatever the outcome – let it be a lesson learnt. (Let’s also hope for a better website, better organisation, and better ideas for this 2010 Fringe Festival…)
So here are a few of my hopes for the Theatre of 2010… what are your hopes?