There is something deliciously quaint about Terrence Rattigan’s ‘After the Dance’ at the National Theatre. It captures the dying days of an all-drinking, all-smoking generation, longing for their lost youth and stumbling tipsily toward the horrors of war. The London flat is spacious, the dresses are glamorous and the accents are perfectly clipped and proper. In short, it’s a period piece.
Or is it?
For when the curtains close and the house lights come up, that world of privilege, or at least very refined accents, is all around you.
I am sure that the National Theatre is aware that its audience remains overwhelmingly middle-aged and middle class, and yet I would hope that it is not complacent about it. I recognise the important contribution made by people who are able to and enjoy spending their wealth on supporting theatre and the arts; however, in the long term the affluent returning audience may not be enough to defend the National Theatre in particular, and theatre in general, against charges of obsoletism.
To be fair, the National Theatre is trying to attract a more diverse audience through schemes such as the Travelex £10 tickets; Entry Pass, which gives free and heavily discounted tickets to under 25-year-olds (and which is now vulnerable to being axed after A Night Less Ordinary was culled by the recent funding cuts); the Discover programme that invites people to learn more about the workings of the theatre; and the Connections scheme, where youth groups from around the country stage specially commissioned plays by leading writers. Its upcoming programme also demonstrates an interesting mix of shows, with the unique and dynamic ‘Earthquakes in London’ and ‘FELA!’ standing out. The Square² also shows cutting-edge outdoor theatre from international companies and is cheap enough to take the risk thanks to Priceless Previews, where you pay what you choose at the end of the show.
However, despite these initiatives, I rarely see any evidence of real progress being made in getting younger people, or people from different socio-economic backgrounds, through the door and into the stalls. Other theatres, located not that far away from the middle class haven of Southbank, seem to be doing a better job of engaging different audiences through access schemes and the type of works staged. Through its Two Boroughs project the Young Vic provides free tickets to residents of Lambeth and Southwark, which goes some way to engaging a diverse, local audience. Likewise the Theatre Royal Stratford East stages plays targeted at the local community and bills its Youth Arts Studio Season alongside the rest of its productions.
You could argue that it doesn’t matter if National Theatre audiences are a sea of the same faces month after month. If other theatres are better at engaging and catering for different audiences then leave them to it, and allow the National to remain a comfortable haven of chinos and twin-sets. However, it is precisely because the National Theatre is so important and good at what it does, thanks to its tremendous space, resources and reputation, that it is necessary that it does everything it can to shield itself from the criticism that it is irrelevant to society as a whole. If recent funding cuts are just the tip of the iceberg, then the case must be made for why institutions such as the National Theatre have to be protected from more savage attacks to their finances. That argument will be a lot easier to make and win if theatres are seen to be less elitist, and start to actively serve local communities and a wider audience.
Either way you look at it, attracting a more diverse audience is a necessity. If you don’t see any problem in leaving the National Theatre to be run as a purely corporate institution, funded by ticket sales to people who can afford whatever it charges, then kindly compare it to all other private businesses. If any company turned around and said ‘No, we’re fine with the customer base we’ve got thank you, we don’t need to appeal to anyone else’ it would be corporate suicide. Conversely, if you feel that theatres should be supported by the state in order to pursue innovative and interesting new works, then what publically funded institution in its right mind says ‘We’ll take the public’s money thanks, but we’ll only serve a small, wealthy proportion of them’? Theatres provide a public space and service and so should be supported out of the public purse; however, in order to justify this they have to try and serve that public as well as they can, which with a little imagination and investment is perfectly possible to do, without hurting existing audiences or artistic standards.
I appreciate that the National Theatre is taking measures to diversify its audience base, but I long for the day that noticeable improvements start to be made. All theatres have a responsibility and reason to attract a more diverse audience, but perhaps none more so than the National, which must serve society as a whole and not just a privileged few. The clue is in the name!














July 9th, 2010 at 9:52 am
I’ve had a very mixed experience of this at the national recently and it really does depend on what production you see. In the last month I have seen both Welcome to Thebes and The White Guard. At The White Guard the average age of the audience was probably near 60 and the vast majority were white middle class. At Welcome to Thebes the opposite was true. The audience was vastly mixed in terms of age, class and ethinicity providing a much more interesting, lively and enjoyable audience to be a part of. More shows like this coupled with schemes such as entry pass and the Travelex £10 season could hopefully start having an impact on other shows at the national and eventually more widespread.
July 9th, 2010 at 8:36 pm
Chris,
That’s excellent to hear. It really shows the importance of the type of shows staged, and it also shows that the schemes are working and could hopefully do more in the future. I like your comment that a more varied audience made for a slightly better theatre-going experience. I was partly inspired to write this column precisely because I felt that (for me at least) it just seemed a bit dull to always see the same sort of faces in the audience (no matter how good the play is).
Many thanks for your comments!
March 25th, 2012 at 11:54 pm
This is an excellent article! I am an American visiting London and taking a theatre class, and I found the whole concept of a National Theatre to be somewhat confusing… how on earth does it intend to serve the entire country as its foremost theatre when the entire audience seems to be white and wealthy? I just saw DV8′s production of “Can we talk about this” and the entire audience was white… seems a bit incongruous to me!
I am actually writing a paper about this topic for my class, and if anyone reading this has any other similar criticism about the national theatre, or any other articles that might relate to this, I would be SO happy if you would email them to me!!
d.g.sunder@stu11.qmul.ac.uk
Thanks!