Tag Archive | "Barbican Theatre"

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Curtain down on 2010

Posted on 31 December 2010 by Lois Jeary

As we brave our way through this winter of discontent, it seems an appropriate time to look back at the past twelve months and try to assess whether 2010 was a good year for the young theatre lovers.

Rather than dwell on the negatives, perhaps it’s best to just get them out of the way right at the start. As purse strings were tightened all around the country, young people were further squeezed out of the arts and made to feel distinctly like a non-priority when it came to funding decisions and access schemes. Many of the earliest casualties of the coalition’s budget cuts were schemes introduced in 2009 that, although arguably may not have been the best implemented policies, directly targeted and benefitted young people. You know the damage by now: A Night Less Ordinary, Arts Council England’s free ticket scheme for under 26 year olds, is to be curtailed ahead of time; Find Your Talent, a scheme which gave schoolchildren regular involvement in performing arts, is to be cut; as is the Future Jobs Fund, which provided financial assistance to help arts (and other) organisations hire young people who were out of work for over six months. Theatres big and small are facing funding cuts, although we’re yet to see exactly what impact this will have on the larger organisations’ individual ticketing deals for young people. Yet when you consider that many local arts organisations and youth programs are also vulnerable to the demands on local authorities to make savings, the outlook looks bleak, not just for young people who love theatre, but for those who may not have discovered theatre yet, and who will now find it even harder to access it and be inspired.

On the plus side, necessity is the mother of invention, and rather than saying ‘good riddance’ to young audiences, theatres are increasingly finding innovative ways to attract and retain young theatre lovers. My purse may be bursting from all the individual membership cards for schemes I’ve joined, but there are still great deals to be had if you’re willing to whore your youth for a free ticket. This year has also seen more and more ways for young people to be actively involved in what goes on in theatres across the country. From Battersea Arts Centre‘s If I Ruled the World, a festival where young people devised, performed and debated, via Hoxton Select, which is gearing up for another run of works chosen by a panel of young people, to the growth of York Theatre Royal’s Takeover Festival, 2010 has been a year when young people have had a real say in what goes on stage. As we have previously discussed on A Younger Theatre, this was also a year in which children’s theatre played with the big boys, with established practitioners producing shows aimed at a younger demographic which actually appeal across the ages. 2011 will also be the year that War Horse becomes a global phenomenon thanks to a Broadway transfer and Spielberg film – let us not forget the play’s humble beginnings in the NT Studio.

It has also been a good year for a few notable young theatre practitioners. Nineteen year old Anya Reiss became the youngest ever playwright to be staged in London when her debut, Spur of the Moment, was staged at the Royal Court. Critics could barely contain their excitement that the play had been written by a 17 year old, but the fact she won the Evening Standard Theatre Award for Most Promising Playwright is a testament to the maturity of the writing. The same awards, which championed youth alongside experience, also saw actor Daniel Kaluuya celebrated for his performance in the Royal Court’s Sucker Punch. It has been inspiring to see young writers and performers making a splash, although the achievements of those significantly younger than yourself doesn’t half put your own life in sharp perspective…

When we asked you for your favourite plays and musicals of the past year, we received an impressive variety of shows from around the country, proving (as if proof were needed!) that younger audiences are engaging in a significant range of theatre and that the appetite is there to be built on. There were of course some traditional suggestions – Shakespeare, Les Mis, and the hugely popular Jerusalem will continue to feature on ‘Best of’ lists until the end of time – yet there was one word that kept recurring throughout your explanations for pieces you enjoyed the most – immersive. Whether it was @EveNicol‘s suggestion of Theatre Delicatessen‘s Mercury Fur in London, @HollyCParkerx‘s favourite Sound&Fury‘s Kursk at the Warwick Arts Centre, or any of the plays programmed in Belt Up‘s House Above at the Edinburgh Fringe, plays that threw the audience into the heart of the drama afforded a theatrical experience that has remained in audiences’ minds many months later. It has certainly been a good year for new projects that challenge the audience to participate in the making of the theatre. You Me Bum Bum Train was the fastest selling show ever produced by the Barbican and BAC’s One-on-One Festival was the first of its kind. Both insisted you come and play, giving you very little choice in the matter, and purists would probably run a mile. However, it seems that there is a growing demand for interactive and site-specific theatre, especially amongst younger audiences, and it will be interesting to see how this movement develops.

As the curtain comes down on 2010 it seems, on balance, to have been a good year for the young theatregoer – on a personal note, I have seen more theatre in 2010 than in any previous year, and much of it has been utterly inspiring. It’s difficult to tell what the year ahead will mean for young audiences; however, writing for this website provides me with constant reassurance that young people are passionate about theatre. Recent successes in engaging younger audiences will hopefully provide a firm foundation for the future.

Here are a few more of your theatrical highlights from the past year, share your own and please feel free to add your own reasons why you think 2010 has been a good/bad year for the young theatregoer…

@theatreofdamned: Jerusalem! What a boring choice, but so good I’m thinking about a New York trip just to see it again.

@PeterjHolland: Into the Woods at The Open Air Theatre was definitely my highlight this year. The cast were great and it was IN THE WOODS!

@KellyTeruko: Best play was Metamorphosis by Belt Up Theatre at the Edinburgh Fringe. Powerful, modern take on old material, totally fresh and thought-provoking. Best musical – obviously HAIR! Brilliant music, emotional performances and a once in a lifetime experience.

@CatherineLove21: Hair, for the sheer enthusiasm of that amazing Broadway cast – I don’t know where they got their energy!

@MsCEdge: Design for Living at the Old Vic – I wish I was involved in it! I thought it was sexy without being in your face and fabulously good looking.

@kelly_lou_smith: Ghost Stories! A very well thought out piece of theatre. Appears very formulaic at first but is very subversive by the end. Not necessarily as scary as was made out but they definitely succeed in manipulating and heightening audience expectation and anticipation with every aspect of the production, whether this be through the superb marketing campaign, the transformation of the interior design of the theatre or the pre-show light flickering and eerie sound design that fails to leave your head long after leaving the building. Overall, an almost perfect theatre event!

@tiffanykate09: Birdsong at the Comedy Theatre. Beautifully played, wonderful story, innovative design.

@Sami_luu: Reasons To be Cheerful at Theatre Royal Stratford East cos inclusivity, wonderful storytelling and energy. Access for all…

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Review: Everything Must Go

Posted on 19 June 2010 by Jake Orr

Everything Must Go by Beady Eye

Everything Must Go or The Voluntary Attempt to Overcome Unnecessary Obstacles by Beady Eye sees Kristin Fredricksson exploring theatre through the means of portraying and recounting her father, Karl Fredicksson. Using her father as the main stimulus for what becomes Everything Must Go is a tricky business. The material is clearly close to Fredricksson’s heart, especially as her father passed away last year, leaving somewhat of a raw and exposed performance piece.

Fredicksson explores the varying personalities, and personas that her father seemed to adapt over the course of his life. With small object manipulation and puppetry to ease a sense of physical portrayal of her father, and those other family members in his life. There are cardboard cut-outs depicting her father in numerous poses and costumes, who appears to never miss the chance to dress up and to make people laugh. A series of films and photos break the performance piece into fragmented moments of time as we learn from birth to death of the quirky ways her father adopted.

What becomes clear is the performative nature of Karl Fredicksson, who seems to never miss a moment to entertain and perform, and it seems almost perfect to see him depicted as the main focus in Everything Must Go. Yet despite this, there is a sense throughout the whole performance that there is something missing from Fredicksson’s performance and delivery of her fathers life. Whilst it is a touching manner to celebrate her father, as a performance piece it lacks depth beyond the still cardboard cut outs and film footage.

Exploring your family in performance is ultimately a personal journey for the person researching and developing the piece. It is clear in Everything Must Go that Fredicksson has clearly relished at the chance to explore her fathers life, to celebrate it, and to proudly put me him under the limelight – but at what cost to the audience? Theatre of a personal nature to the director/performer has to always remember that whilst the history and personal connections are wonderful to explore, it has to translate into a performance for an audience. This is where I can’t help but to feel that somehow as an audience member we have been left behind a little.

Everything Must Go is a touching, moving and wondeful way in celebrating life. Fredricksson clearly has thought imaginatively in portraying characters, moments and connections with and about her father. Whilst I felt the lack of depth in Fredricksson as a performer, there is no denying that her father is quite possibly the true performer here, and justly so.

Everything Must Go by Beady Eye is performing at the Barbican Theatre until 26th June. Booking via the Barbican website. For more information on Kristin Fredricksson and her work, see her website here.

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Theatre Marketing: Twitter

Posted on 10 May 2010 by Jake Orr

There is no denying the fact that Twitter is playing it’s part with the marketing of arts events and shows, but are theatre’s using it right?

There are numerous comprehensive guides out there for using twitter but they aren’t targeted for theatres and the arts. Whilst understanding that not everyone in the industry are natural experts at Twitter and Social Media, there are clear things that as an audience for these marketing tools, we just don’t like.

Below are our Top 10 Twitter Rules/Don’t For Marketing For Theatres (in no particular order):

1. Facebook to Twitter automatic updates

Linking your twitter and facebook feeds might seem like a good idea for cutting time and making sure you give out a message across all your social networking platforms, but it is just annoying. If you update your twitter through your facebook feed, then don’t. Each time you update, twitter gets updated – but not how you think. It produces a link in the tweet which directs you back to the original facebook message. Often being counter productive.

An example is Arcola Theatre posting on twitter:

… that then links back to facebook, with a link for a facebook event:

This process of being sent from one platform (twitter) to another (facebook) to then be expected to click on another link (the event) is long winded and already as an audience member I am frustrated.

2. Punctuation – keep it simple

It is very simple, we don’t like massive amounts of punctuation. I think the below image says it all, so in short: keep the language you use simple.

Would you use this sort of punctuation on your marketing material?

3. Constant attempts at selling a show. Process of selling tickets on twitter

There is a clear process as described by Article 19 about the length a follower has to go from seeing a show advertised on Twitter to buying a ticket. With this in mind, advertising your shows, or attempting to sell tickets isn’t what we want to hear. Repeated attempts at saying tickets are on sale in a short amount of time is equally annoying.

You tweet about a show –> Your follower reads it –> They go to your website –> They try to find the information –> They look at  the show info —> They check prices, dates –> They have to check their diary –> They then make a decision to go or not.

That is one long process, especially for a message that might not even get to them because their twitter feed is so active. Your message or tweet is one of many happening within that moment. Why will they pick yours to follow up?

Advertising gone mad seems to also happen, here are a few terms us audience know and often hate.

What is accepted is the following: Announcing of tickets on sale for a show, more tickets released for a sold out show, announcing a show is now sold out.

What we cringe at: “selling fast”, “last remaining tickets”, “buy now”, and “have you booked”

4. One sided conversations? No.

Twitter is a tool for theatres to create dialogue and conversations with their followers/audiences. Twitter is not a one sided conversation and above all Twitter is not a conventional marketing tool. I repeat: Twitter is not a conventional marketing tool.

For theatres or theatre companies there is the impression that by logging onto twitter and gaining followers is an easy way to plug into hundreds of potential audiences. Theoretically yes, but don’t forget that every user on twitter is completely aware of this too. They understand that by following a theatre they are plugging themselves in directly to a marketing feed. With this in mind, don’t let it all be about the shows your promoting. Engage in dialogue with the people that are supporting you through twitter, don’t ignore them.

A few fine examples came from mounting pressure at the larger organisations such as the National Theatre and the Barbican Centre for their ‘twitter silence’. Their twitter feeds were very much a single marketing onslaught of what shows they had on, and no conversation/dialogue to those they followed.

Finally, after a large attack of followers asking for someone to talk back, the National Theatre broke the silence:


What a relief to know that there was a human on the other side of all those tweets. Suddenly your response becomes interesting, we know someone is listening to us, so naturally we will listen more intently to you.

5. Don’t block followers.

I want to follow a theatre on twitter so that I can find out about the latest news and offers. I am a potential audience member. So can you explain this:

I am now a frustrated audience member who won’t be finding out the latest news, and most importantly have been put off buying a ticket from your theatre to see a show.

Would you stop someone picking up a flyer or brochure from your theatre? No. So why block followers on twitter?

6. Have a voice, a friendly voice.

This notion of having a voice for Twitter stems from the dialogue #4 point above. One of the worsts things for a theatre or company to do is to produce a stream of non-personal tweets. Who is talking to us? Don’t use twitter as another non-personal hard hitting marketing tool, it just doesn’t work like that.

The best arts organisations who are using twitter are those who are personal to their followers. They engage with conversations, offer insightful details to behind the scenes activities and best of all they have a real honest opinion on life and the arts. They aren’t just a nondescript marketing voice. They are approachable.

Take a look at The Richmond Theatre as a brilliant example of a personal approach to dialogue whilst still maintaining a voice for the theatre.

7. Long URLs to shortened versions

If you’re going to direct people to a website, don’t include the full link (url) in your tweet. It doesn’t bode well. What you can use is a url shortening service such as bit.ly which also allows you to track how many people have clicked in that link and where from. This leaves ample room for you to describe what the website is and why you are tweeting it. Remember those 140 characters are valuable space, plus the ability to track clicks is a great marketing tool!

8. Retweet (RT) interesting things, don’t inflate your ego

We all love compliments, in fact some people thrive off them. As a theatre, an actor, a producer, a company or even an individual we love to hear praise of our work – but does everyone else on twitter? There is a very fine balance between showing what other people have thought of a certain show or event, to constantly flooding twitter feeds with feedback that often isn’t engaging to us.

That’s not to say that you shouldn’t be proud of the comments, but if they are merely praising a show or event why not try to add more to the conversation than one sided praise? You wouldn’t appreciate someone talking non-stop about the great praise they got for a show they worked on – no one likes a big ego.

Remember, twitter is all about communication. The Re-tweet function is about alerting your followers to things they would be interested to learn/know. It is a method to further dialogue on a subject and should not be a one sided ego-boost.

9. Don’t constantly tweet, it gets annoying.

Just like someone talking constantly, we all need pauses in conversation, Twitter is exactly the same. Don’t flood your followers feeds with idle conversation or constant tweets. It’s about finding the balance between giving the right amount of information without overloading your followers. Equally, make sure that you do actually tweet, you want your followers to gain some kind of insight into your organisation without them forgetting about you through lack of anything.

10. Be open.

Of course Twitter is a tool which is constantly changing, and evolving from its use. Naturally with this evolution we have to also adapt to these changes and figure out what works best for our theatre, our organisations or even for us as people using twitter on a personal level. Equally arts organisations are learning to develop their marketing campaigns and engagement with audiences through the medium of twitter – it is a tool that has some basic rules that always should be obeyed before you venture into full usage.

Learn, listen and discuss whilst being open to suggestions and developments. Oh and have fun with your followers!

This article was written by Jake, a marketing officer for a small theatre, but also a huge fan of twitter. You can follow Jake on twitter under his username jakeyoh – equally if you have questions about using Twitter for your organisation feel free to contact him directly, details on the contacts page.

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Review: Delusion, Laurie Anderson

Posted on 16 April 2010 by Jake Orr

There are highs, and there are lows. There are moments of brilliance, and moments of boredom. Flickering of images from projectors and trance-inducing music. Laurie Anderson’s performance Delusion at the Barbican Centre touches on so much and so little that it both jogged my senses and put me to sleep.

Anderson is the American born experimental music, visual and spoken work artist who weaves together her sonic waves of music with visual films whilst creating mirandering stories in her dreamlike state of a voice. Her latest show, Delusion is apparently (according to the programme notes) a series of short mystery plays in her own branded form of experimentation with music made from her violin against a visual background.

Separately each of the devices used in Delirum are spellbinding for the audience. The music Anderson fuses together along with Eyvind Kang viola and Colin Stetsons horn, is beautiful. At times distant, chaotic or even simple and melodic, Anderson weaves the music for the piece in glorious souring moments that fill the auditorium of the Barbican Theatre easily.

The projected videos are alluring to some of the elements played out in the narrative voice overs Anderson delivers. They loop, stop, flicker between moments in various screens of different sizes. Coupled with the music you would forget that you’re watching a theatre piece and instead watching a multimedia based film.

Andersons stories and tales combine fictional material, wandering thoughts of herself and interwoven commentaries upon the world around here of that day. She speaks of the electoral debate happening right now as her performance takes place, she comments on the ash cloud drifting far ahead of us from Iceland. These moments of ‘real life material’ are humorous, but also allow us to see that beyond the theatre there is a world far greater than what Anderson is condensing down in lyrical form.

Equally Anderson uses her characteristic voice to create conversations between herself and her alter ego. It offers depth to the words and stories she weaves and portrays.

Yet despite the individual beauty within Andersons work, there is a strong sense of conflict between the elements. Nothing seems to match up fully to make the piece accessible. As an audience we catch moments that are being fragmented. Nothing makes sense and nothing therefore becomes tangible for us.

There is a distinct lack of tempo to the piece, where it is all played out in the same whimsical slow trailing thoughts, empathised by Anderson’s own alluring voice. The 90 minutes are a treat to the eyes and ears, but offers little for a complete bodily experience, and whilst moments were engaging I couldn’t help but to wonder when it would all be over.

Delusion is playing at the Barbican Theatre until 17th April 2010. See the website for more details.

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